Tuesday, July 6, 2010

As seen in AAT: Take the sting out of dry, red eyes

Most give it little thought, but we give it a lot! Allergy & Asthma Today advertisers are the best! They help us provide free news, reports, firsthand stories, practical tips, feature articles and other services provided by AANMA.

Advertisers don’t buy their way in; they earn it. They submit an ad for which every claim must be substantiated in writing and on file at AANMA. If we’re not familiar with the product from personal experience, we take it for a test drive – with the exception of prescription medications, of course.

For example, Laurie Ross, AAT Managing Editor, and I both tried OcuFresh eye drops and found them to be soothing. I suffer (ugh) from dry eye and am constantly using one eyedrop brand or another. What I liked about OcuFresh, besides the important fact it's preservative-free, is that each sterile vial contains more than enough liquid to flush both eyes. Laurie is a swimmer who's constantly fighting the chlorine red-eye. She said using OcuFresh took the sting out right away. She also took some of the sting out of the price by printing a coupon at the OcuFresh website: www.ocufresh.com.

We know that each person will come to their own conclusions about any of the products advertised in our magazine, but we hope you know that we give them an honest twice-over before including them in our advertising line-up and before we can blog about them. Of course, our “try it” approach isn't scientific and we don’t rely on or acknowledge any self-ordained or paid-for certification programs -- these may give the appearance of being unbiased and/or scientific, but they simply aren’t.

Do you know of a product or company or service that warrants inclusion in Allergy & Asthma Today magazine? Tell us at editor@aanma.org.

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